Comparison
Guestcount vs Splash
Splash (owned by Cvent since September 2024) is built for corporate field marketing: repeatable event programs that tie into Cvent. Pick Splash if your team already runs on Cvent. Pick Guestcount if you run invite-only brand events and want approvals, plus-ones, text messages and partner invite links in one tool, from $249 per event.
Last updated
Guestcount and Splash side by side
| Feature | Guestcount | Splash |
|---|---|---|
| Pricing model | Free to build; you pay to publish. Single events from $249. Essential, Growth and Brand plans from $299 a month, billed monthly or annually. | Check Splash for current plans and prices. |
| Branded RSVP pages | Yes: a theme, your colors and fonts, your flyer and page blocks, built in the page designer. | On-brand event pages for event marketing programs. |
| Custom domain | Yes, on Brand: your own domain or a guestcount.com subdomain. | A vanity domain, set up as a paid professional service. |
| Embedding on your own site | Yes, set up with our team. | Not published |
| Approvals and waitlist | Yes: approval per event or per invite link, with bulk approval. When an event is full, guests are offered a waitlist and you promote them as spots open. | Guests can be segmented as waitlisted for email. Its approval flows are for approving events internally. |
| Plus-ones | An allowance per guest and per invite link. Guests pick a number, name each plus-one, or answer your questions for each. | Not published |
| Door check-in | Yes: search, QR scan and walk-ups on iOS, a shared phone or the dashboard. Door staff sign in by phone and use no seat. | Onsite check-in syncs with Cvent OnArrival, including badges. |
| SMS | Yes: invitations, updates and a confirmation text on every event, alongside email. | Not published |
| Partner invite links and attribution | Yes: a link per partner or person, with its own spots and plus-ones. RSVPs, approvals and check-ins are credited per link and per partner. | Not published |
| Guest history across events | Yes, on Essential, Growth and Brand: one record per guest across your events, with their show rate. | Not published |
| Team roles | Admin and Manager roles with per-person permissions, per-event collaborators, and door staff at no seat cost. | Not published |
“Not published” means we found no public source for it; ask Splash directly.
Who Splash is better for
- Corporate field marketing teams running repeatable event programs.
- Teams that already use Cvent, including Cvent OnArrival for onsite check-in.
Who Guestcount is better for
- Brands, experiential agencies and venues running invite-only events.
- Hosts who want approvals, plus-ones and text confirmations on every event.
- Events where partners bring guests: each partner gets a link, and you see who they brought and who showed up.
Common questions
Is Guestcount a good alternative to Splash?
For invite-only brand events, yes. Guestcount covers branded RSVP pages, approvals, a waitlist, plus-ones, door check-in and SMS, from $249 per event. Splash, owned by Cvent since September 2024, suits field marketing teams that already run on Cvent.
Who owns Splash?
Cvent announced on September 4, 2024 that it had acquired Splash. Splash is still sold as its own product, and Cvent's 2026 release notes include new Splash features.
How much does Splash cost?
We don't quote Splash's prices because the listings we found disagree, so check with Splash directly. Guestcount single events start at $249, with monthly and annual plans. See pricing.
Can I use my own domain with Splash or Guestcount?
Splash sets up a vanity domain as a paid professional service. Guestcount includes your own domain, or a guestcount.com subdomain, on the Brand plan, set up from your settings.
Sources
Splash details from these pages, checked . Guestcount details from the product.
- Cvent press release on acquiring Splash: https://www.cvent.com/en/press-release/Cvent-Expands-its-Field-Marketing-Product-Suite-with-Strategic-Acquisition-of-Splash
- Cvent release notes, July 24, 2026: https://release.cvent.com/eventmanagement/announcements/product-releases-for-july-24-2026
- Splash guest management (as quoted in search results): https://splashthat.com/platform/guest-management
- Splash services (as quoted in search results): https://splashthat.com/services/menu
- Splash retail solutions (as quoted in search results): https://splashthat.com/solutions/retail