SMS Rates
Effective August 21, 2026
This page sets out what SMS costs on Guestcount. The Business Terms refer to it as the posted rate. It applies to every plan unless your Order Form says otherwise.
The Unit We Bill
SMS is billed in message credits. One credit is one SMS segment, and credits are counted per recipient, based on the message actually sent to that recipient after any personalization.
Carriers split texts into segments. A standard text holds 160 characters. If your message contains any character outside the standard texting alphabet — an emoji, or a curly quote pasted from a word processor — the whole message switches to a format that holds only 70 characters. Longer messages are split into segments of 153 characters, or 67 in the second format. This is a carrier rule, not ours, which is why one pasted character can change what a send costs. The app shows you the exact credit cost of a send before you send it, and that figure is what we bill.
Messages With an Image
A message sent with an image attached (MMS) costs a flat 3 credits, however long its text is. If the image cannot be delivered and the message goes out as a plain text instead, you are charged text credits only.
Rates
Usage above your plan's included credits in a billing period is billed at $0.05 per credit.
| Plan | Included Credits Per Month | Above That |
|---|---|---|
| Pro | 3,000 | $0.05 per credit |
| Studio | 10,000 | $0.05 per credit |
| Per Event and Single Plus | None | $0.05 per credit |
Purchased Credits
You can buy credits in advance. Purchased credits do not expire, have no cash value, are not redeemable for cash, may be used only in your Guestcount account, and are non-refundable and non-transferable except where the law requires otherwise.
Credits we grant you at no charge may carry an expiry date shown at the time of the grant, and unused granted credits are forfeited at expiry. Where you hold more than one kind of credit, we use your plan's included credits first, then granted credits with the soonest expiry first, then purchased credits.
Changes To These Rates
We may change these rates for future billing periods. We will give you at least 30 days’ notice by email or in the app before an increase takes effect. Usage is billed at the rate in effect during the billing period in which it occurred.
Effective August 21, 2026.